Why Do Law Firms Need Digital Marketing?

Lawyers and law firms cannot succeed in today’s digital world without an effective digital marketing strategy. This is because more and more potential clients are turning to the Internet to find legal services.

5 min read

Nexoos Group


In This Article

In This Article

Lawyers and law firms cannot succeed in today’s digital world without an effective digital marketing strategy. This is because more and more potential clients are turning to the Internet to find legal services. A well-crafted digital marketing strategy can help lawyers and law firms reach a wider audience, attract new clients, and grow their practice.

However, the legal market is also very competitive. Many law firms are looking for potential clients. According to Ibisworld.com, there are 425,285 law firm businesses in the US as of 2023. This means attracting new clients can be a complex task. This is where digital marketing emerges as an indispensable tool for lawyers

This blog post will reveal x reasons why lawyers need digital marketing and explain its general components. Let’s get started. 

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5 Benefits of Law Firm Marketing 

So, from the image above you can see that on a monthly average in the United States, 40.500 people are looking for law firms in Google search results. Now, imagine that your law firm website is one of the top 10 websites that potential clients can find when searching for law firms. Yes, this means that at least half of these potential clients will visit your website and learn about the legal services you offer. As a result, the chances of getting more clients are very high. 

However, as we mentioned before, the legal market is very compatible and the keyword difficulty score of 98% proves it. Does this mean that you don’t need to invest in digital marketing?

Absolutely not! Because there are hundreds of thousands of other law and legal services-related keywords that your website can rank for. 

Let Us Help To Find Easy-To-Rank Keywords For Your Law Firm

What is brand authority? Brand authority refers to the trust your law firm brand has earned over the years. This also refers to how likely your clients are to think of you as a trustworthy law firm or attorney.

The given image example shows law firms that built their brand names in the field. And because of their brand name only they get an average of 6600 monthly organic visitors. Which also leads to x amount in revenue. 
But how to build the brand authority of your law firm? There are many various ways that can help build your law firm’s brand awareness. The most effective ones include: 

Additionally, the kind of content you share on your website, how you present your services on social media platforms, as well as your online presence influence your brand authority.

Want To Build Your Law Firm’s Brand Authority and Get More Clients?

Traditional marketing methods like television, radio, and newspaper advertising are no longer as effective as digital marketing. Why? The answer is the Internet. Today we are most likely to search for law firms online and find one we need in 2 to 3 clicks on our smartphones, tablets, or laptops. Digital marketing offers a cost-effective alternative to traditional marketing channels, such as print advertising and direct mail.

According to WebFX on average, placement for a 30-second national TV ad costs about $350,000. But at the same time, the average ad cost on for example Google Ads for lawyers can range from $5 to $500 per click, depending on the specific keywords and their competition level.
Moreover, by running targeted Google ads you ensure that only the right prospects can see your offer, while the TV ads can’t target the clients you need.

As was mentioned before online marketing for law firms allows you to target and generate exclusive leads that are already searching for your services. Which leads to higher engagement and conversion rates. What strategies to use for targeted lead generation? There are many strategies for successfully sourcing targeted leads. Here is the list of the most common ones:

Digital marketing extends its reach beyond attracting new clients to fostering relationships with existing ones. Through regular email newsletters, informative blog posts, and engaging social media interactions, lawyers can maintain a strong connection with their client base, promoting loyalty and repeat business. 

This can also help lawyers stay connected with potential clients, as it allows them to showcase their expertise and build a strong online presence. Additionally, it can be used to increase brand awareness and visibility, helping to draw in new customers.

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Essential Digital Marketing Strategies for Lawyers

For better effectiveness of the law firm’s online marketing campaign, lawyers should consider implementing a combination of strategies like:

🔍 Law Firm SEO

Harness the power of Nexoos SEO to optimize your website content, structure, and backlinks, ensuring that your law firm ranks prominently in search engine results. Our organic traffic boost will attract potential clients who are actively seeking legal solutions, increasing your visibility and generating qualified leads.

📈 Law Firm Content Marketing

Nexoos can create a steady stream of informative and engaging legal content, such as blog posts, articles, and infographics. By sharing valuable insights and establishing your law firm as a trusted authority in your legal field. We will attract potential clients, enhance your brand reputation, and position your firm as a go-to resource for legal guidance.

📢 Nexoos Social Media Marketing for Law Firms

Establish a robust presence on relevant social media platforms, such as LinkedIn and Twitter, with our Nexoos social media marketing approach. Engage with potential clients, build relationships, and share valuable legal insights to foster a strong online community.

👆 Nexoos Pay-Per-Click (PPC) Advertising

The targeted reach of Nexoos PPC advertising to ensure that your website appears at the top of search results for relevant legal queries. By carefully selecting keywords and demographics, you can effectively reach your ideal client base, driving targeted traffic to your website and generating qualified leads.

The Verdict: Digital Marketing is Indispensable for Lawyers and Law Firms

In today’s digital age, digital marketing is no longer an option but a necessity for lawyers and law firms seeking to thrive in the competitive legal market. By embracing a comprehensive digital marketing strategy, lawyers can effectively attract new clients, establish their expertise, and build a sustainable legal practice.

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