Have you ever wondered why anyone would want to follow their dentists on Facebook? It may seem surprising, but patients are actually interested in keeping up with their dental practices online.
Dental and orthodontic content may not appear to be the most exciting thing to see on social media, but when practices post fun and interesting content, patients and potential patients are more likely to engage with them.
In fact, a staggering 92% of online users follow businesses or brands to stay updated on specials or simply get to know them better. This makes social media a perfect marketing strategy for dentists and orthodontists, as it allows them to showcase their practices to prospective patients and build stronger relationships with current ones.
In this blog post, we will explore three awesome dental Facebook post ideas that you can make this week.
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1. Showcasing Practice Equipment
Many patients who visit a dental office have no idea what the tools and machines are used for. You can create an educational Facebook post by simply explaining how a piece of dental technology helps you better serve your patients.
The purpose of everything you post on Facebook is to connect with your patients and show that your practice is an industry leader.
By demonstrating that you have the best equipment to treat your patients, you can build trust and confidence among your audience.
2. Dental Team Photo
One of the best things about social media is its ability to build a sense of community. By focusing on the interests and personalities of your patients and team members, you can create connections not only as a business and its customers but as friends.
Posting a dental team photo allows your audience to see the faces behind the practice and feel more connected to the people who take care of their dental health. This humanizes your practice and makes it more relatable.
3. Office Tour Video
A study conducted by Colgate revealed that as many as 30 to 40 million people in the US alone avoid the dentist due to fear and anxiety. However, you can alleviate some of that anxiety by showing potential patients that your practice is welcoming and comfortable.
Creating a 2-minute office tour video is an excellent way to give them a virtual tour and showcase the environment they can expect when they visit your practice.
By being active on Facebook, you can keep in touch with your patients and strengthen relationships even after they’ve left your office.
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Conclusion
In conclusion, having an active presence on Facebook as a dental practice can be highly beneficial. It allows you to connect with patients, showcase your expertise and equipment, build a sense of community, and alleviate anxiety.
By implementing the three ideas mentioned in this blog post – showcasing practice equipment, posting a dental team photo, and creating an office tour video – you can engage with your audience and strengthen your relationships with both current and potential patients.
Remember, dental practice marketing is evolving, and social media is a powerful tool that can help your practice thrive. Thank you for reading!
